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Categorized | Traffic Building 101

Traffic Building With Keywords

Traffic building requires kewyord research so that you know which keywords are being searched the most in your niche and which ones you should target based on your site and your competition. Once you have those keywords, one of the most important places to use them than in the title of your pages and articles.

Not only will search engines use the titles of your site and pages as a major factor in ranking your site, but it is also what they use as a title for your listing in the search results.

If you have a multi-page site and not just a single one-page static website, then it’s important to remember that every page of your site needs to be optimized for search engines using the keyword phrases you’d like to rank for. Single pages show up in search results and not just your home page.

The most common mistake that businesses make when starting out online is placing their business name at the top of every page in their website and nothing else. You want to add the keyword phrase that you want to rank for in the title tag, the title of the article and at least one heading tag (<h1></h1>). This is how you visitors will find you through search engines. In fact, most won’t even care about your business name until after they read about your services anyway.

While it may seem natural to want your business name in the title of your site pages, it’s important to realize that in order to get organic search traffic (visitors who find you through searching a keyword relevant to your business), you need to take advantage of the title space by putting in keywords.

For example, let’s say you had a design firm in Seattle and the name of it was Eye Candy Design. After doing some research, you might find that there are a lot of local people searching with the phrase “Seattle web design”. So, in order to try and show up in rankings for that phrase, put “Seattle Web Design” in your titles. Get the idea? Go get ‘em!

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