Archive | Traffic Building 101

Traffic Building With Keywords

Traffic building requires kewyord research so that you know which keywords are being searched the most in your niche and which ones you should target based on your site and your competition. Once you have those keywords, one of the most important places to use them than in the title of your pages and articles.

Not only will search engines use the titles of your site and pages as a major factor in ranking your site, but it is also what they use as a title for your listing in the search results.

If you have a multi-page site and not just a single one-page static website, then it’s important to remember that every page of your site needs to be optimized for search engines using the keyword phrases you’d like to rank for. Single pages show up in search results and not just your home page.

The most common mistake that businesses make when starting out online is placing their business name at the top of every page in their website and nothing else. You want to add the keyword phrase that you want to rank for in the title tag, the title of the article and at least one heading tag (<h1></h1>). This is how you visitors will find you through search engines. In fact, most won’t even care about your business name until after they read about your services anyway.

While it may seem natural to want your business name in the title of your site pages, it’s important to realize that in order to get organic search traffic (visitors who find you through searching a keyword relevant to your business), you need to take advantage of the title space by putting in keywords.

For example, let’s say you had a design firm in Seattle and the name of it was Eye Candy Design. After doing some research, you might find that there are a lot of local people searching with the phrase “Seattle web design”. So, in order to try and show up in rankings for that phrase, put “Seattle Web Design” in your titles. Get the idea? Go get ‘em!

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what-is-seo

Search Engine Optimization is basically the process of making your website search-engine-friendly in order to increase it’s ranking for it’s most relevant keywords. This way, when your visitors searches the keywords you want to rank for, they are more likely to end up on your site and buy your product or click your ads and affiliate links.

There are several things involved from very basic things that take a couple minutes to advanced seo tactics that can be ongoing over a period of months or even years.

The most popular search engines are Google, Yahoo, and MSN. These “big three” (as well as others) all keep their search and ranking algorithms a secret so that they can deter spammers from clogging up their results. So, we basically go by experience over years of what’s worked best for seo expertes and successful Internet marketers.

The two very basic seo tactics that are well known and definitely are needed in order to rank are:

1. Keyword research/content
Using content that is keyword-rich is a very important part of seo and your website’s success. After using a tool like Google’s Free Keyword Tool to research relevant keywords associated with your niche’s products, services, it is important to use the heavily searched keywords in your titles, articles, etc. For instance, if you had a fishing site and found that “bass fishing advice” was a highly searched term with low competition, you would write an article using that phrase in the title, and about 3-5% of the time throughout the article.

2. Backlinks
A backlink is basically a link from another site back to your site. You want to get as many backlinks as possible from popular sites that are also relevant to your niche. using the example above, you might want to get backlinks from other fishing sites. Using the keyword research again, you’ll want to link back using your keyword. So, in that case, you’d ask to have a link back to your site as “bass fishing advice”, instead of the url, or some other phrase.

If you don’t have the time and/or knowledg to research keywords for your niche, then it might be a good idea to hire someone to do that for you, or at least to help you out. there are also many free resources on the subject available via blogs and ebooks if you search “keyword research”.

You also have the option of hiring an SEO company to do ongoing work for you, but beware of scammers and overpricing. Be sure to compare prices and speak to several people before going that route.

Whichever you decide, know that SEO is a very important part of your website’s success.

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traffic-building-search-engines

The search engines are what brings your product or service together with the hungry buyer that’s looking for exactly what you have to offer. We take it for granted at this point, but think about how powerful a search engine like Google is for your business. When someone types in a search phrase with a problem they have, a search engine will sift through literally millions of results and give provide the top results that (may) contain a solution for that problem. On top of that, it’s virtually instant.

It’s important to realize that on average, a visitor will only scan the first two or three results before clicking one so it crucial to rank well for relevant keywords in your niche.

Search engines send more visitors to sites than any other methods, so you simply have to spend time and effort ranking well on them. Keyword phrases are the most important part of your SEO (search engine optimization) efforts, and outweigh any advertising methods if you can gain heavy exposure, because it’s free and highly targeted traffic.

Research finds that most people find what they’re looking for, especially a product or service, by typing a phrase into a search engine first, far ahead of referral links and/or word of mouth. One survey estimated that search engines make up almost 90% of traffic online.

Every search engine uses a ranking algorithm that is kept secret to avoid spammers ruining genuine results. So, it’s good practice to use your keywords efficiently, but naturally throughout your articles, titles, and other SEO efforts. Trying to game the search engines may work for a short term, but you will always lose out in the end. With the importance of search engines and traffic building, it’s important to do it the right way in order to be successful long term.

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boost-web-traffic

To boost web traffic means to get qualified  visitors to your site that will purchase what you are selling. Implementing six specific methods will do just that for you.

Community: Create your own group that will follow what you are doing by having great links and content on your website. When you interesting content on your website, you will form a following of other websites that want to associate their site with yours.

Referrals: Have your site visitors refer your site by having comments on the site such as “Refer our website to a friend” or “link to our website” to increase the traffic to your site. There are free scripts available that allow webmasters to easily link your site to theirs. Offer your site visitors free items including eBooks, software, and additional information on your products.

Blogs: Once thought of as a fad, blogs have now become a huge method that boosts traffic to websites. Writing regularly on a relevant blog will help increase both referrals and organic search traffic. Include the link to your site, which then is recognized by Google, MSN, and Yahoo! when internet users input keywords into the search engine.

Podcasting: The next upcoming method of advertising and generating traffic includes podcasting your website. This new craze is really catching on fast with the electronic whirlwind of the world. Make money with your site by using MP3 messages that can easily be downloaded to the podcasts. It is a new channel of distribution that you can take advantage of easily.

Sitemap: Use a XML sitemap for your website and submit it to Google, Yahoo!, and MSN. The sitemap will increase the traffic by allowing the search engines to spider your content on the website. The sitemap allows internet users to load your website faster and more efficiently so use the free tools on the internet to boost your traffic.

Domain name: Have a domain name that is easy to remember and enter into the address bar as well as a spefici keyword phrase that you are targeting.  When the domain name is easy, including the spelling, it makes reaching the website easier, which is one thing every internet user demands. They do not like the odd names and/or long domains. Think about how you want to be able to quickly access a site by using a simple and short domain name. Use this for your domain and you will boost the traffic to your site by making your website user-friendly. On the other hand, you can target organic search engine traffic by having a specific keyword as your domain name (i.e; spaldingtennisrackets.com)

Using these six steps to increase your website traffic will make your business prosperous. You will see the improvement when you utilize the changes to your site with the simple steps that are being used by many businesses on the internet.

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traffic-building-research

One of the best ways to increase your websites traffic is to compare what your competitor is doing so you can see what is working for them that you are not doing with your website. Seeing how your competitor is attracting traffic will help you change your tactics to increase yours.

Visit Alexa.com and download the toolbar. The toolbar provides you ranking of your web pages so you can view the total traffic relative to other sites with Alexa users. To determine how your site rates, view the figure provided. The lower the figure the better your ratings. Use this figure to compare to your competitors.

Compete.com allows you to download the compete equivalent to Alexa. This additional source also shows you a wider base for the data collected. The toolbar uses data from ASPs, ISPs, and opt-in panels so you are provided a larger calculation of the competitors.

Netcraft is another free toolbar with tremendous information you can use to compare your site to your competitors. This site provides information about web servers versus individual domains, yet it is useful when you want more detailed information about your competitor’s server.

If you are very serious about finding out about your competitors, use a paid commercial site such as Hitwise and ComScore that will provide more broadened information.
Depending on the type of business you have, you have many options to determine what is working for your competitors so you can mimic that method to increase the traffic to your site. It is worth your time to find out how to improve your site with every bit of information you can gather.

A business-to-business website also known as B2B regards traffic differently than a business to customer known as B2C website. The B2B is designed to display the services and products with a landing page designed to maintain contact with the site visitor and completing a sale sometime. Knowing the difference between the B2B and B2C will make all the difference in the world with your website. Think about how you want to make your sales and design your site accordingly.

It is not so much how much traffic your website receives but the type of traffic you get and how you deal with the site visitors. Determining how you will deal with the visitors to your site will mean a potential customer or just someone that saw what you had within your site. If you are sales based with your site, you will collect information about the visitor so you can contact them in the future to get a sale.

Use the right tools to generate a sale by seeing what your competitor is doing with their site. Some businesses do not worry about using the right tools to keep contact information on the site visitors. They lose potential sales without the information. Do not make this mistake with your site or business.

Review your competitors to incorporate what features are working for them, and add more tools to your site to create the sales you are seeking.

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