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What Is Your Bounce Rate?

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What Is Your Bounce Rate?


The Bounce Rate of your website is the traffic statistic that can be very upsetting. Basically, it’s the measurement of how many people have arrived to your site, only to leave immediately, within seconds. In essence, they arrive and bounce off to another site or close the window. This is one of the statistics that you want to be low. In Google Analytics, for example, it shows you a percentage figure overall, but you can dig down and see the Bounce Rate of more detailed statistics that are explained in more details below.

One thing you can count on is that if you have a very high bounce rate, something is wrong with your site that needs attention. This could be one major thing or a series of small things combined that turn off the visitor at first glance quick enough that they do not even want to give your content a chance. It could be the content, the advertising, poor navigation, or several other things.

One thing to keep in mind is that not every Bounce means the same thing, and it’s important to dig deeper into your site analytics to help find the root of the problem.

The following are a couple of tips in how to get to the bottom of your Bounce Rate problem.

Explore single page bounce rates
Starting with your home page of your site, you can begin to dig down and check out the bounce rate for each page. Since not every visitor will be landing on your home page, you might have a few   ad things happening on single pages that are increasing your overall bounce rate. You also will want to check which keyword phrases visitors are searching to land on the pages. You might be ranking for keywords that are completely irrelevant to your site and therefor they realize quickly they hit the wrong place and Bounce.

Bounce rate for specific keywords
Since you’ll be checking out keywords anyway when you’re monitoring the pages, you might as well use your data to take a peek at what keywords have the highest bounce rate. You can view that separately in Google Analytics and can be very powerful information.

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