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What Is SEO (Search Engine Optimization)

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What Is SEO (Search Engine Optimization)


what-is-seo

Search Engine Optimization is basically the process of making your website search-engine-friendly in order to increase it’s ranking for it’s most relevant keywords. This way, when your visitors searches the keywords you want to rank for, they are more likely to end up on your site and buy your product or click your ads and affiliate links.

There are several things involved from very basic things that take a couple minutes to advanced seo tactics that can be ongoing over a period of months or even years.

The most popular search engines are Google, Yahoo, and MSN. These “big three” (as well as others) all keep their search and ranking algorithms a secret so that they can deter spammers from clogging up their results. So, we basically go by experience over years of what’s worked best for seo expertes and successful Internet marketers.

The two very basic seo tactics that are well known and definitely are needed in order to rank are:

1. Keyword research/content
Using content that is keyword-rich is a very important part of seo and your website’s success. After using a tool like Google’s Free Keyword Tool to research relevant keywords associated with your niche’s products, services, it is important to use the heavily searched keywords in your titles, articles, etc. For instance, if you had a fishing site and found that “bass fishing advice” was a highly searched term with low competition, you would write an article using that phrase in the title, and about 3-5% of the time throughout the article.

2. Backlinks
A backlink is basically a link from another site back to your site. You want to get as many backlinks as possible from popular sites that are also relevant to your niche. using the example above, you might want to get backlinks from other fishing sites. Using the keyword research again, you’ll want to link back using your keyword. So, in that case, you’d ask to have a link back to your site as “bass fishing advice”, instead of the url, or some other phrase.

If you don’t have the time and/or knowledg to research keywords for your niche, then it might be a good idea to hire someone to do that for you, or at least to help you out. there are also many free resources on the subject available via blogs and ebooks if you search “keyword research”.

You also have the option of hiring an SEO company to do ongoing work for you, but beware of scammers and overpricing. Be sure to compare prices and speak to several people before going that route.

Whichever you decide, know that SEO is a very important part of your website’s success.

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Traffic Building With Backlinks


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