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The Bounce Rate of your website is the traffic statistic that can be very upsetting. Basically, it’s the measurement of how many people have arrived to your site, only to leave immediately, within seconds. In essence, they arrive and bounce off to another site or close the window. This is one of the statistics that you want to be low. In Google Analytics, for example, it shows you a percentage figure overall, but you can dig down and see the Bounce Rate of more detailed statistics that are explained in more details below.

One thing you can count on is that if you have a very high bounce rate, something is wrong with your site that needs attention. This could be one major thing or a series of small things combined that turn off the visitor at first glance quick enough that they do not even want to give your content a chance. It could be the content, the advertising, poor navigation, or several other things.

One thing to keep in mind is that not every Bounce means the same thing, and it’s important to dig deeper into your site analytics to help find the root of the problem.

The following are a couple of tips in how to get to the bottom of your Bounce Rate problem.

Explore single page bounce rates
Starting with your home page of your site, you can begin to dig down and check out the bounce rate for each page. Since not every visitor will be landing on your home page, you might have a few   ad things happening on single pages that are increasing your overall bounce rate. You also will want to check which keyword phrases visitors are searching to land on the pages. You might be ranking for keywords that are completely irrelevant to your site and therefor they realize quickly they hit the wrong place and Bounce.

Bounce rate for specific keywords
Since you’ll be checking out keywords anyway when you’re monitoring the pages, you might as well use your data to take a peek at what keywords have the highest bounce rate. You can view that separately in Google Analytics and can be very powerful information.

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Keyword density is a measurement of the number of times a particular keyword appears on one of your website pages. However, it’s just as important that you do not overuse the keywords by “stuffing” your page with that keyword. Google is smarter than you, so don’t bother. If you repeat a specific keyword phrase every second or third line, then you will likely be rejected by Google (and other search engines) and sent to the back of the line with the spammers.

The idea is to use keyword density strategically, but make it look natural.

For example, let’s say you have 100 words on your website page and your keyword phrase appears 5 times throughout those 100 words. To calculate the keyword density, you simply divide the number of times the keyword appears (5) by the number of words that appear on the page (100). When you divide 5 by 100, you get 0.05. because we want a percentage, we multiply 0.05 x 100 and that gives us 5% in this example.

The general accepted keyword density is between 3% and 5% for your keyword phrase. Below 3% you may not be getting the search engine juice you could be, and above 5% might raise a red flag.

Remember to apply the keyword density rule to every page on your website.

If you want to check the keyword density in one of your articles, you can do so with a word processing application such as Microsoft Word.  Simply use the word count tool to determine the total word count of th article. Now that you have the total word count, use the find+replace tool to search your keyword. When you enter the replace field, enter the same keyword so when you click replace, you won’t actually edit your article. But, what you will do determine how many times the keyword appears in the article because the tool will tell you how many times it replaced your keyword.

Alternatively if you article is already online, you can use this free online keyword density tool.

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